The Basics of PPC

Like it or not, PPC is steadily becoming an incredibly important part of running an online business. A massive 97% of Google’s revenue comes from advertising – so yes, people are clicking on those ads. The ins and outs of it are a little tricky to understand at first, but a pay per click ad […]

What About the Hummingbird Algorithm?

Whenever a new algorithm appears, SEOs across the country panic. Usually, there’s pretty good reason to. For the new Hummingbird algorithm, should we be panicking? Well…probably not…yet, anyway. The Hummingbird algorithm is a search algorithm, which allows Google to return better answers and more relevant pages to a user. As long as your site is […]

Performing an SEO site audit

It’s time to perform a technical SEO audit for your site! Yay! <3 In order to cover absolutely everything you need to, and find out exactly what about your site needs a bit of tweaking, you’ll need to follow these steps. Crawling your Site First off – let’s do a site crawl. My personal favourite […]

Off-Page SEO Checklist

Off-page SEO encompasses everything that you do to improve your search rankings outside of your website – mainly, it’s about building good backlinks. And when you’re building backlinks, you need to be assured of quality of your links rather than the quantity of them. Google doesn’t like bad links. So what do you need to […]

On-Page SEO Checklist

In order to make every page on your site search engine-friendly, you’ll need to attack on-page and off-page factors. In this article, I’ll talk about the on-page SEO that needs thinking about. First off, there ought to be one or two target phrases or keywords which you have in mind for each page on your […]

How Important is Content for SEO?

As a content writer myself, I’m more than aware how important content can be for SEO. Making up an integral part of a website and its outreach strategy, words can say alot not just about a brand but about enrichment of user experience. The Panda algorithm was enforced to ensure that good content would be […]

Devising your link building strategy

It’s still true – external links to your site still very much affect your search rankings. Having a good link building strategy is essential for your campaign, and if you’re not clear on what you’re doing and what you’re going to do, you could end up wandering into trouble. The whole point is, you need […]

Do You Need Google Webmaster Tools?

If you’re looking to make a good website which isn’t populated with spam (and I know you are) you’ll want Webmaster Tools to make sure you’re keeping on the straight and narrow. It’s the easiest way to keep track of what your site looks like in the eyes of Google, and it can be used […]

Does Website Speed Affect Your Search Ranking?

When determining the ranking of search engine results, Google considers a myriad of factors. Mostly, these factors concern webpage content, the trust factor of the URL, titles and headers and the age of the domain name.  In 2010, Matt Cutts announced that the website speed of a site would begin to have an impact on […]

The Visual Elements in Content Audit

 That’s not to say that strategists and SEOs are particularly shallow – websites are a lot about the visual elements. If a visitor of your site doesn’t like the look of things on show, they’re not going to come back. High bounce rates are often due to the poor layout and unappealing look of a […]