Mobile Friendliness to Become a Ranking Factor

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Google has announced that mobile friendly websites will be given a bit of a ranking boost in the future – potentially the 21st April. After a fair bit of speculation, including sightings of a ‘slow’ label being tested in the SERPs, Google has confirmed the move on their blog.

Webmasters have got just that amount of time to make sure that their site is mobile responsive, or doesn’t have any speed issues when viewed on a mobile device. It’s a very rare occurrence when Google actually gives webmasters a heads-up before an algorithm change.

inspect element mobile

If you want to see what your website looks like on a mobile device, you can use the built-in Chrome function within the ‘inspect element’ function once you right click on a web page in the browser. Click on the little picture of a phone.

inspect element mobile readiness

You can choose the device you wish to view your webpage from up at the top. It’s a very nifty and quick way of viewing a site with a range of different devices.

You can also chuck any web page URL into Google’s mobile friendly tester. However, it doesn’t seem to give you much insight into the actual usability side of things; for example, it doesn’t pick up that the banner on my website isn’t mobile responsive.

google mobile readiness tool

However, it is a pretty invaluable tool to be sure that your website won’t be affected by the algorithm change when it comes.

Written by Sarah Chalk

Sarah Chalk

Sarah is an SEO Account Manager at 360i and has a keen interest in all things SEO. She has also written for a number of sites, including Vue cinema’s film blog and a number of tech websites.

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