A Guide to the Robots.txt File

  The robots.txt file on a website determines how, or what, Google and other search engines crawl in terms of pages. If you have a small site (like this one), it’s likely that you’ll want Google to crawl and index all the pages – but larger sites with a different preferred distribution of equity may […]

Placing your Analytics Code and Event Tracking

This article is about Classic Analytics, not Universal Analytics which uses a different syntax. While Classic Analytics is set to be phased out over the next three years, many – if not all – of your clients and many websites still use Classic. It’s also great to understand how these work. As a rule, placing […]