Written by Keyur Lalani*
Back links are the backbone of a website or blog. It is the most important instrument to get optimum traffic from Search Engine Optimization or SEO. However, to get the best possible result, the quality and diversity of back links are very important.
From the Ruins: Building links through Expired Domains
Building links through expired domains is highly sensitive yet highly efficient. Overdoing it will result in an unnatural link profile which search engines like Google do not like at all. When an expired domain is chosen correctly, there would not be much work left for the site or blog owner to do.
Some people may wonder what an expired domain is good for. This may actually be useful if it is 301’d to the site or blog. Doing this will give the site or blog an extra boost. It may be used as a stand-alone page or resource site or it may be used as an editorial site for the site or blog’s niche. This may be used as to pass link juice through the site or blog through the use of evergreen content. This takes time and is not applicable to those who plan to do it as a short-term strategy.
Soft as an Easy Chair: Evergreen Content
An evergreen content is any type of site or blog content such as a video, an article, a product review, a tutorial that is fresh, relevant, and regularly updated. These types of content never go out of style no matter when a person gets to read or view it. This is ideal for building links, unlike content with expiration dates such as news.
A good way to do this is writing and posting an in-depth article about a particular topic in the site or blog’s niche including internal links and keyword set.
Guest Who: The Power of Guest Blogging
The power of blogging cannot be denied. It can create diversity of back links that redirect people to one’s site or blog. It is a strategy that is not directly aimed at search engine optimization but more of helping each other out in site or blog promotion.
Back to Back: Reverse Guest Blogging
Although guest writing for other people’s blog was popular, the trend is changing. Now, blog owners invite other people to write for their blog instead. This is done so that the guest blogger will be able to promote this post, and the blog to his or her own blog’s followers. The blog owner can then take that perfect opportunity to entice these new readers by offering different freebies such as e-books. The blog owner may also offer other blog contents through a neat, attractive widget.
The ParaSite technique is creating and ranking pages on authority domains such as Facebook pages, YouTube videos, Tumblr, LinkedIn page, Amazon product, and Slideshare deck. Parasites are made on such domains for the owner’s site or blog’s welfare. These domains make it easier to rank as opposed to ranking a single stand-alone blog or site.
This is done through creating search engine optimized content on different social networking sites for the site or blog’s name or the brand name. ParaSites will help establish a strong online media presence and build a reputation for a brand. This makes conquering Google’s page one possible. The home page plus ParaSites may take the whole page one of the returned search results. It is also a strategy that works for a brand’s image as there will be no room for negative reviews, feedback or comment on page one.
Linked to the Past: Links from Outdated Content
Once outdated content is found, it can be used to help the blog or the website. First, the owner of the outdated content may be contacted and asked if a link to your page may be included in this content.
Another way is to find a broken link from an outdated content. Once found, get in touch with the site or blog owner and offer to feature the content in another blog. Comment on the broken links, though and ask if the owner can link back to the blog in return. Updated information may be offered in place of the outdated information.
*This is a guest post – the author takes full responsibility for the content of this post.