Google Advanced Search Operators You Need to Know

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Advanced search operators can refine your search; if you want something specific or want to restrict your search, these operators will keep you covered.

All you need to do is include these search operators followed by your domain name and get a refined results page. This is particularly useful for SEO research.

Note: don’t put a space between the search operator and your URL.

Cache:[URL] Takes you straight to the most recently cached version of the chosen webpage.

seo advice

Link:[URL] Reveals all the external sites which link to this particular page.

Related:[URL] Pulls up web pages which are similar to the page displayed in your URL.

Info:[URL] Provides information retained by Google concerning the web page.

seo advice

(Wow, look at the state of that meta description. That’s my own fault for choosing a site. This is why you should chose a self-hosted site to actually edit your metadata and rank properly.)

Define:[keyword] This pulls a definition of your chosen keyword to the top of the SERPs.

seo advice

Site:[URL] This pulls only pages from the specified site into the URL. You can then refine it further by adding a keyword onto the query string (i.e cats) which will then pull out all pages on that site containing that keyword.

Allintitle: [keywords] This advanced search operator will find you pages which include all those keywords within the title tag.

seo advice

Intitle: [keyword] This is for finding sites which include a specific keyword in their title tag.

Allinurl: [keyword/keywords] Returns sites in the SERPs which include both the specified keywords in the URL – this is useful when trying to find a specific page on a website.

Inurl: [keyword/keywords] Returns sites in the SERPs which include one or the other specified keyword in the URL.

Use advanced search operators together to really narrow down your search: intitle:cats gives you:

seo advice


Written by Sarah Chalk

Sarah Chalk

Sarah is an SEO Account Manager at 360i and has a keen interest in all things SEO. She has also written for a number of sites, including Vue cinema’s film blog and a number of tech websites.

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Google Advanced Search Operators You Need to Know
PWN your search with these advanced search operators.

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