Create Great Content: Part One

In the following two blog posts, I’m going to write about creating EPIC content. Epic content, in my estimation, is content which gets shares and links without the need for paid acceleration. First off, it’s all very well creating content for the sake of creating links, but getting yourself bogged down in infographics made just […]

Do Colours Affect Online Purchases?

One of the most fascinating things about SEO has to be the psychology behind it – while optimising pages is mainly about the more technical side of things (to ensure optimal Google crawling, for example) the whole point of SEO is to drive conversions, really. Even if you’ve got a brief to improve brand image or increase social signals, they’re a means […]

The Best Internet Marketing Ploys

It’s every marketer’s dream to see their campaign go viral. Here’s my favourite internet marketing ploys so far. No, I didn’t have anything to do with any of these. Unfortunately.   Old Spice – The Man your Man Could Smell Like Let’s put aside the fact that this string of adverts happens to feature an […]

Is Attribution Important?

Attribution modelling is all about acquisition channels – that is, where those clicks came from that lead to the final conversions. Your acquisition channels can be online, like with your direct traffic, referral traffic, your advertising, PPC, organic search and all that jazz. They can also be offline marketing channels, such as ads you put […]