In order to make every page on your site search engine-friendly, you’ll need to attack on-page and off-page factors. In this article, I’ll talk about the on-page SEO that needs thinking about.
First off, there ought to be one or two target phrases or keywords which you have in mind for each page on your site. If you find yourself trying to target more than this on one page, it’s probably best to break it up into separate pages instead.
I’ve come up with a checklist of what needs to be done for optimised on-page SEO: I’d be interested to hear if anyone thinks I’ve missed anything out!
Content is king!
Well, content is sort of king. It pretty much is. So let’s make it awesome.
It’s absolutely imperative that your content is of a high quality. Different pages will require different amounts of content – bear in mind that landing pages especially need to have something to hook the user.
Check for spelling mistakes or poor grammar – if your copy doesn’t make sense, you can expect bounce rates. Customers especially won’t want to purchase from a site if the writer has a poor grasp of English.
Get your target keyword in sub-headlines, and in the page headline (if applicable – don’t go mental)
Don’t repeat your target search phrase too many times within your content, or it will start to look spammy.
Include images and graphics with appropriate alt text. Stick your target search phrase in captions, but ONLY if it is natural.
Make sure social channels are enabled throughout the site, especially on blog or informative content. This encourages the sharing of your content.
Behind the scenes…
It’s not all about what meets the eye…
- If it’s natural, get your target keyword into the URL. The Easiest way of doing this is to choose an article title which includes your target keyword, thus, if you were attempting to rank for ‘cute cat’:
Article title: Reasons why it’s better to have a cute cat than a boyfriend
Article URL: sitename/blog/reasons-why-its-better-to-have-a-cute-cat-than-a-boyfriend
- You’ll need a HTML title tag for each page, the copy of which needs to target your keyword or phrase. Don’t make it longer than 70 characters though.
- Image alt text should be your target phrase, and will need to be embedded in the image tag like so:
Alt= “cute cat”
- You’ll need to get a developer on board to ensure that all your pages are compatible for a mobile device.
- Meta descriptions aren’t used by Google in page rankings, but is essential nonetheless. These appear in the SERPs and tell users what that page is about, so engaging copy is required here.
- Of course, building good links to your pages is essential for ranking. But at all costs, don’t choose spam link tactics. Make sure that the pages linking to you have a relevant reason to do so, and the anchor text is relevant to your site.
Off-page ranking factors to come!